Our go-go-go lifestyles have led to the evolution of the active nutrition market, fueled by people who aren’t necessarily regular gym-goers, but rather taking a proactive approach to health and fueling up for their busy days. The opportunity is significant: FMCG Gurus consumer insights from February 2020 revealed that 95% of consumers had purchased a sports nutrition product in the prior six months. In this panel discussion from the Naturally Informed event Active Nutrition: Mastering the Market, Mike Hughes of FMCG Gurus, Dan Harari of ClearCut Analytics, and Mark Blumenthal of the American Botanical Council (ABC) offer an update on the market, with experts insights into ingredients and innovations.

Join Us for More Education & Networking!

The next virtual event in the Naturally Informed series, Healthy Aging: Mastering the Marketbrings together researchers, sports nutrition specialists, and industry professionals to investigate how businesses throughout the supply chain can meet consumer demand and master this growing market. Get up-to-date on emerging science, consumer trends, and actionable strategies for developing, positioning, and merchandizing products. Registration for the event, taking place September 29-30, isopen now.
To view more informational and educational sessions from this and other Naturally Informed virtual events, register for free on-demand access:
Taking Control of the Immunity & Wellness MarketSessions include:
    • Strategies for Immune Wellness with Mark Hyman, M.D.
Driving Value Through Sustainability Across the Supply ChainSessions include:
    • Regenerative Agriculture 2020: A Primer on the Future of Food with Thomas M. Newmark of The Carbon Underground
Driving Opportunities in the Microbiome SpaceSessions include:
    • Your Guide to a Complete Microbiome Makeover with Fred Pescatore, MD, MPH, CCN
Mental Wellness: Mastering the MarketSessions include:
    • Nutrition for Life: Introducing the Link Between Food, Brain Development, Mental Performance & Behaviour with Dr. Alex Richardson
Nutri-Beauty: Mastering the Market

Sessions include:
    • Secrets to Radiant Health and Ageless Beauty with Christine Horner, M.D.