Consumer preferences and natural product market dynamics are rapidly shifting, making innovation and launching new products aligned with demand more challenging than ever before. So, how can leaders find the most promising areas to innovate? How can research and development (R&D) and executive teams feel confident that their new ideas will offer the elusive qualities that drive consumers to buy (and repeat their purchase)?
Through this white paper, you will learn:
- Why the traditional sources of retail data and insights are diminishing in power to reveal accurate market trends and consumer demand in the natural products space.
- Why eCommerce and Amazon data are the new “gold mine” for predicting what’s next for the industry and supporting innovation.
- The key benefits that R&D teams are experiencing by incorporating eCommerce data analytics into their innovation toolkit.
Click on the image below to access the white paper.
This content provided and paid for by ClearCut Analytics.