CRN Releases 20th Annual Consumer Survey on Dietary Supplements

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Washington, D.C.—The 20th CRN Consumer Survey on Dietary Supplements revealed the highest supplement usage to date: 77% of Americans reported that they consume dietary supplements. A press release regarding the survey noted that adults between the ages of 35 and 54 have the highest usage of dietary supplements, at 81%.

The survey was conducted by Ipsos between August 22-26, and included a national sample of 2,006 adults aged 18 and older living in the United States.

The ten most popular supplements among U.S. adults. Multivitamins at 58%. Vitamin D at 31%. Vitamin C at 28%. Protein at 21%. Calcium at 20%. Vitamin B/B Complex at 20%. Omega 3/Fatty Acids at 16%. Green Tea at 15%. Magnesium at 14%. Probiotics at 13%. Iron at 13%. Vitamin E at 12%. Turmeric at 12%.
Courtesy of CRN.

Other highlights:

  • 83% of adults with children under 18 in the house and 75% of adults without children under 18 in the house take supplements
  • 81% of adults employed full-time, 77% of adults employed part-time, 68% of unemployed adults, and 76% of retired adults take supplements
  • 70% of adults aged 18-34, 81% of adults 35-54, and 79% of adults 55+ take supplements
Related: CRN Releases 2018 Consumer Survey on Dietary Supplements
Generational Selling: Survey Reveals What Drives Consumers
Survey Reveals Population of Vegetarians, Flexitarians

Nancy Weindruch, VP of Communications at the Council for Responsible Nutrition (CRN) said in the press release: “While the industry continues to innovate, there is no denying that these regulated products have become mainstream… As always, we cannot rest on our laurels. Our survey demonstrates that supplement users have evolving preferences and needs. Brand managers, marketing executives, or anyone looking for additional consumer insights to better understand this dynamic and rapidly growing industry will benefit from investing in the 2019 survey results.”

The survey can be purchased here.

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