Under this seven-year agreement, SPINS will deliver comprehensive market, retailer, and consumer insights for INFRA members and their suppliers through richer engagement and new products. SPINS and INFRA plan to bring enhanced promotional and other analytics to members to further build supplier collaboration.
Related: 2019 Retailer of the Year: Rainbow Blossom KeHE Selected as Primary Distribution Partner for INFRA 2018 Person of the Year: The Independent Retailer
Tony Olson, Owner and CEO of SPINS, said in the release: “For more than a decade, SPINS and INFRA have worked side-by-side as passionate advocates—missions aligned—to increase access to natural products across the U.S. and to help independent retailers and innovative brands thrive. This long-term agreement will allow both organizations to continue on their paths of healthy, sustainable growth.”Corinne Shindelar, President and CEO of INFRA, said in the release: “INFRA members have come to expect a high level of content and support, delivered through innovation, thought-leadership, tools, and our unwavering commitment to our mission, strengthening our members through collaboration to forge a sustainable future. I am confident that continuing to have SPINS as our partner and deepening our engagement will help our industry and members be more successful.”
