The Vitamin Shoppe Launches Personalized Supplement Service

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The Vitamin Shoppe has introduced its Only Me personalized daily vitamins and supplements packs.

Secaucus, NJ—The Vitamin Shoppe announced the launch of Only Me, a personalized online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month.

Only Me uses a detailed questionnaire designed by medical experts about current health status and daily routines to curate a wellness plan for each individual. Once assessment is complete, customers will receive a unique daily regimen, providing them with the vitamins and supplements essential to their foundational health. Each plan includes support for brain, mood, energy, sleep, immunity, digestive, aging, gender, and maternal need states.

Each pack is individually tailored from a library of 37 supplements, each formulated by The Vitamin Shoppe and put through 320 quality assurance steps and tested by third-party labs.

Only Me also provides users with access to The Vitamin Shoppe’s growing team of certified nutritionists, who serve as an ongoing resource for customers and are available for coaching and consultations via video chat, phone, or in-store consultations in select markets.

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Sharon Leite, CEO of The Vitamin Shoppe, said in the release: “At The Vitamin Shoppe, we understand that wellness is not one-size-fits-all, and that our customers are looking for custom solutions to meet their own unique health and wellness goals. With the launch of Only Me, we are encouraging customers to take time for self-care and prioritize their health, with the ease and convenience of a personalized delivery service—so they can become their best selves, however they define it. We are excited to give our customers a highly personalized experience, complete with trusted expertise that they can rely on.”

The subscription service starts at $20 per month, varying based on total recommended products and dosages. The Vitamin Shoppe will donate $1 to Vitamin Angels for every completed Only Me subscription.

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