American Botanical Council Launches New Website

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Austin, TX—The American Botanical Council (ABC) has launched a new website, according to a press release. The site has been in the works for the past two years.

In 2020, ABC’s website saw more than 600,000 visitors from 230 countries, creating 1.6 million pageviews. It has been the vehicle for most of ABC’s research and educational content, the press release explains, containing more than 13,000 distinct pages in 11 resource sections. HerbMedPro alone has more than 125,000 entries.

The new website makes it easier to access educational content. The press release explains that in addition to its new look, the website is built on a “more powerful and intuitive platform,” resulting in a website with mobile capabilities and improved navigation. The search engine is now “elastic”—it will learn from the users to provide better search results over time.

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“This has been a huge and exciting project,” said Gayle Engels, ABC’s Special Projects Director, in the press release. “As the third iteration of ABC’s website since 1995, there was a great deal of restructuring to do to unite all the content into a user-friendly, consistent whole. While we will continue to make improvements, we hope site visitors enjoy the fresh look and refinements to the site architecture.”

The website will remain open to the public until February 1, 2021, at which point membership will once again be required to access approximately 80% of the information on the site. Details on membership options can be found here.

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