The website was designed with help from24 Stories Marketing, which—combined with a recent label update—is intended to draw customers in. “The website was updated to be a more modern and user-friendly experience for our customers,” President Steve Myers told WholeFoodsMagazine. “We recently updated our labels, which now include Spanish translations, and added new products to our brand. Our goal was to reengage our customers at the click of a button, with great customer service and quality products at reasonable costs.”
The new website, still located atwww.bionutritioninc.com, is available in both English and Spanish, and features a store locator.
The company is making changes to become GMP certified, as well. The process is slow; companies must maintain certain standards for a period of time before being certified. Bio Nutrition is putting in both the time and the effort—including moving facilities altogether. “To become GMP certified, a company must have orderly documentation, SOPs, and other guidance in place to prove they are in good standing,” Myers explained. “We are working with a consultant to improve our standards and become GMP certified. November of 2020 was the beginning of change for Bio Nutrition, Inc. We moved into a new facility, which was built to be FDA, OSHA, and GMP compliant. We are projecting that we will be GMP certified within the next 3 to 6 months.”
