Secaucus, NJ—Lycored shared marigolds to highlight its sustainability efforts as part of its sixth annual Heart + Soil Day, according to a press release.
On September 25, in California, Lycored created a wall filled with hundreds of marigolds arranged in the shape of a footprint. Employees handed out those marigolds along with marigold seed packs. As they were given out, the footprint shrunk to reveal an image of one of the company’s farms. The wall, the press release states, was created to provide a visual reminder of how planting and plant-based nutrition can help reduce our carbon footprint.
Lycored has been taking steps to maximize the sustainability of its tomato-growing operations, recycling 73% of the water used to grow the tomatoes and reducing energy consumption by 17%.
The marigold wall was just one event that took place for Heart + Soil Day. Other events include:
- In the Ukraine, the Lycored team is renovating a dispensary that provides medical assistance to those living in a village with no hospital
- In Switzerland, Lycored prepared a three-course meal for patrons of the Schaffhausen Gassenküche—a soup kitchen offering food to those who are homeless or disadvantaged
- Lycored Israel partnered with the Vanatat association to support its 100 Gardens project, which offers a rehabilitative therapeutic garden for those suffering with mental illness
- The U.S. team is working with Together We Rise to decorate and assemble ‘Sweet Cases’—packed with teddy bears, blankets and more—as well as writing notes of nourishment for foster children
Zev Ziegler, Head of Global Brand and Marketing, Health, at Lycored, said: “Heart + Soil Day is about celebrating natural wonders as well as our connection to them and each other. We want to inspire people to enjoy all the riches around us and remind them that every facet of our world is truly awe-inspiring—and particularly our relationship to it. We’re also taking the social dimension to a new level this year by supporting a series of exciting initiatives to nourish communities around the world.”