Zev Ziegler, Head of Global Brand and Marketing, Health, at Lycored, said in the press release: “We’re dedicated to growing and glowing. As part of that process, we wanted to find a way to capture the wonder around Lumenato. We created the claymations to showcase the power of ingestible skincare combined with a topical, with each video exploring a different theme relevant to Lumenato."
To create the videos, Lycored teamed up with claymation illustrator Hudson Christie and creative director Adam Levite. Ziegler commented: "Hudson and Adam agreed to take on this one-off project to highlight the power of our golden tomatoes and the results are truly spectacular.”
The first video is based off of Lycored research finding that Lumenato works to nourish the skin from the inside out, the press release states, and is intended to show that self-love and beauty nutrition hold the key to achieving an 'inner glow.' The second video is about challenging conventional standards of beauty, inspired by the fact that ingestible skincare isn't impacted by skin color, gender, or age, focusing solely on the cellular level. The third video explores sustainability—Lumenato is created using a CO2-protected, solvent-free extraction process, the press release notes, and Lycored is committed to extensive R&D to identify waste solutions.
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“When I was introduced to Lycored, I was astonished at the range of useful natural products they create from the humble tomato, Lumenato being just their most recent innovation," said Christie in the press release. "Inspired by Lycored’s resourcefulness, we used their unique breed of golden tomatoes in a series of surprising visual metaphors to reimagine the nature of beauty, starting with what’s inside.”Levite added: “It was great creating smart, fun and beautiful work that can help to build a deeper understanding of beauty nutrition.”
The claymations can be viewed in the 'inner beauty' chapter on Lycored'sLumenato microsite.
