New York, NY—Unveiled at the SENPA Natural Industry Alliance SOHO Expo, Crisp has launched its programmatic commerce platform. The software helps food brands and retailers analyze consumer behavior, identify potential supply chain disruptions, predict store and online traffic, track inventory and product performance, understand store conditions and replenish both virtual and in-store shelves at speed and scale.
“A lack of unified data and information-sharing across supply chains dependent on outdated technologies has restricted trade for too long and led to the food shortages we saw throughout 2020,” said Are Traasdahl, CEO and founder of Crisp. “Using a programmatic commerce model, we can bridge the information gaps, improve inventory and distribution to prevent shortages or overages, and help companies be data-ready to meet actual demand during and after the pandemic.”
The platform connects 80% of the top grocers and distributors in the US and enables food supply chain partners to easily and securely connect data sources to reduce out-of-stocks, minimize waste, evaluate promotions, analyze inventory issues and maximize profitability across the entire supply chain.
“Prior to Crisp, I was spending at least 10 hours a week pulling reports and comparing 10 spreadsheets on three different monitors. Now, all of the data is pulled together in one spot,” said Madison Schroeder, Senior Director of Sales at High Road. “I’m able to see where we are selling our products, where we need to market, where we need to stock inventory and which flavors are selling in which markets so we can plan our distribution more efficiently.”
Last July, Crisp closed a $12M Series A round of funding led by FirstMark Capital, bringing its total funding to $24M.