CRN Announces Upgraded Supplement OWL

Multicolor vitamins and supplements on bright paper background. Concept for a healthy dietary supplementation. Close up.

Washington, D.C.—The Council for Responsible Nutrition (CRN) has announced that upgrades are being made to the Supplement OWL (Online Wellness Library). Companies that want to participate in this self-regulatory product listing now have additional support options to upload their dietary supplement product information, according to a press release from CRN.

“Serving as a resource for regulators, retailers, industry, and consumers since 2017, the Supplement OWL continues to help create a rich and more complete picture of the dietary supplement marketplace,” says Luke Huber, ND, MBA, Vice President, Scientific & Regulatory Affairs, CRN, in the release. “After evaluating company feedback on the registry, CRN worked to make uploading dietary supplement labels into the OWL registry easier than ever.”

The upgrades are designed to ease entry of product information and improve overall user experience, CRN reported. Upgrades include:

  • The addition of a self-service portal
  • New tools within the registry to add, edit, and remove products more easily
  • A bulk upload feature for adding groups of products more conveniently.
  • A multi-factor authentication for participants to add more security for participating companies
  • A multi-version component to help companies efficiently enter product information for multiple versions of the same product in circulation
  • A supplier feature for brand owners to designate their contract manufacturers as business user with administrative capabilities on their behalf.

To help participants learn about the new features, CRN developed additional educational resources, including a Business User Guide and demo video to explain how to use the registry and answer common questions. Those interested in more information can also reach out to SupplementOWL@crnusa.org with questions.

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“CRN members and other responsible industry players recognize the importance of broad industry participation in the Supplement OWL to create a more transparent marketplace,” added Dr. Huber. “Extensive registry participation is critical as this self-regulatory initiative also serves as a model for mandatory product listing proposed by FDA and supported by CRN and other industry stakeholders The Supplement OWL helps regulators keep bad actors off the market, provides a tool for retailers to list their current product offerings, and promotes industry’s accountability to consumers, regulators and the broader industry.”