The report quantifies the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental and social issues. It also, the press release notes, considers consumer motivations and the challenges they face in trying to live more sustainably.
One finding: Consumers are showing a heightened awareness and concern over the health of the planet, the press release states. Rather than adopting environmentally friendly behaviors for personal benefits, consumers are looking to live more sustainably for the sake of planetary health. There is evidence that COVID-19 may have ignited stronger feelings regarding environmental protection, as well.
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Some of the topics covered in the report include:- How segments within society view sustainability differently
- Consumer insights regarding the health of the planet and what issues resonate most
- The impact of the pandemic on sustainable attitudes and behaviors
- The feasibility of a circular economy
- Behaviors consumers are adopting for the sake of sustainability
