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This year's Natural Products Expo West drew more than 65,000 industry professionals to California's Anaheim Convention Center and surrounding hotels for several action-packed days of education, networking, and inspiration. More than 3,300 companies worldwide exhibited at the event, including 840 new-to-show brands alongside nearly 700 international brands. Brands spanned 30 categories, with products ranging from natural & specialty food and beverage, supplements, personal care, organic, lifestyle and more. What trends did we spot? Check them out here!
Trendspotter Nancy Trent shares her take on Natural Products Expo West. "Once a gathering of 'hippie brands' promoting health and sustainability, the Natural Products Expo has undergone a remarkable evolution mirroring the transformation of natural foods in American culture." Get the scoop on Trent's top takes from the show.
More than 19,000 attendees from over 162 countries gathered in Geneva to explore the latest innovations and insights. What trends emerged, and how are branded ingredients suppliers helping brands meet consumer demands? Take a look!
Researchers at the University of Florida, Gainesville, conducted a study on rats to help determine if there are changes in pharmacokinetic properties when commercially available kratom and cannabidiol (CBD) products are administered concomitantly. Get highlights from this study and more emerging science.
The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products industry news, trends, and more. This national, monthly business-to-business magazine has been published continuously for nearly 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.