
Karen Howard has served as CEO and Executive Director of Organic & Natural Health Association since its inception in 2014. Her bold leadership has catalyzed pivotal discussions and actions. She has championed causes such as defining "natural," promoting quality manufacturing, ensuring traceable sourcing, advancing regenerative farming, advocating for sustainable practices, addressing nutrient deficiencies, and propelling vitamin D research and education. Karen has also dedicated her efforts to amplifying the consumer voice and advocating for diversity within the natural products industry. Under her leadership and strategic direction, Organic & Natural Health has rapidly risen to become one of the most esteemed trade associations in the industry in less than a decade. As a visionary leader with four decades of experience in healthcare policy, government relations, and organizational leadership, her career has been defined by her unwavering commitment to advancing healthcare initiatives and driving change through strategic advocacy and collaboration. Karen is the author of Upset is Optional: Say Goodbye to Unnecessary Suffering (March 2024).

Association is a visionary and results-focused leader who has spent more than 30 years working with Congress, state legislatures and healthcare organizations to develop innovative healthcare policy and programs. She has held a variety of executive positions, including serving as professional staff for a Congressional committee, and has policy expertise in the diverse areas of integrative and complementary medicine, managed care, healthcare technology and mental health. An advocate at heart, she has worked to strategically advance the mission and vision of organizations through effective advocacy and strong collaboration. Prior to Organic & Natural Health, Howard served as executive director for both the American Association of Naturopathic Physicians (AANP) and the Association of Accredited Naturopathic Medical Schools. During her nearly 10-year tenure at AANP, she built a sustainable infrastructure, significantly improved financial performance, established a strong federal presence and supported multiple state association advocacy efforts for licensure. Also during this time, the naturopathic medicine profession established itself as a key component of comprehensive healthcare for the future. www.organicandnatural.orgNOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.