Beer Sheva, Israel—Lycored is offering a glimpse into the fields where it grows the tomatoes for its skincare ingredient Lumenato—by setting up a webcam in one of its farms in the Galilee Panhandle in Israel, according to a press release.
The livestream initiative is launched just ahead of Earth Day, April 22, which Lycored has celebrated since 2015. The company is committed to sustainability; one example noted in the release: The vines on which its tomatoes grow are reused as animal feed.
Lumenato is a skincare extract with high levels of phytoene and phytofluene, produced using a CO2, solvent-free extraction process.
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Zev Ziegler, Head of Global Brand & Marketing, Health, at Lycored said: “With people hunkering down across the world, it’s good to take time out and watch something growing. It was the outside of our hero fruit that truly clarified our mission. As we watched the sun gently coax the tomatoes in our fields to ripen, we realized that given the right tools, smooth, supple skin is possible. As viewers get a small window into nature from our Livestream, we hope they’ll also be inspired. It’s natural to feel stressed from time to time and especially right now. This is an opportunity for people to take a moment of mindfulness and spend a bit of virtual time in nature.”