Visitors can paint encouraging messages onto rocks that will be used to create a “Pops of Positivity” art installation at the event, Lycored shared in a press release. And for fans throughout the world, Lycored’s #rethinkbeautifullanding page can be used create notes, which will be printed and placed in athletes’ bags.
Lycored shared that the campaign has received high-profile support, with Olympic snowboarder Louis Vito among the athletes to have shared the request for messages of support with their social networks.
“Athletes from across the world are super-excited for the return of the GoPro Mountain Games, especially after not being able to compete in-person last year," said Corey Reed, Lycored Adventure Athlete Ambassador, founder of Mountain Wellness, and a former participant in the games. "I know how much they’ll appreciate these messages. The words of love, kindness, encouragement and inspiration from complete strangers will fuel them from the inside out.”
Zev Ziegler, Vice President of Brand & Marketing at Lycored, added: “There are some much missed events at this year’s event, and we wanted to do something to fill the void. A wide range of heroes make these Games possible—not just the athletes, but also first responders, adventurers, artists, musicians and volunteers. Our goal was to lift their spirits and help remind them how strong and beautiful they are inside, how much they inspire people, and most importantly how much fun this all is.”
This latest campaign from Lycored follows earlier initiatives that have helped bridge the lockdown divides. InApril 2020, the company encouraged nutrition industry professionals to write notes of encouragement to seniors and homeless people.
