About Us

WholeFoods MagazineWholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

In addition, every issue offers coverage of new products, industry news, insights by experienced editors and respected columnists such as researcher Richard A. Passwater, Ph.D., merchandising consultant Jay Jacobowitz and attorney Scott Tips, and service departments, including a Calendar of Events, a Tip of the Month, specific attention to both Grocery and Supplier News and Products, and dedicated articles dealing with the natural food, dietary supplement and health and beauty sectors.

Each month, we also feature the ever popular What’s Selling column and twice a year we publish our Product Profiles (Feb. and Aug.). Special issues throughout the year include the industry’s foremost Source Directory (May), a Natural Products Person of the Year issue, a Natural Choice Awards program (April), an annual Spotlight on Products (June), an annual Retailer of the Year, and an Annual Natural Products Survey that represents original research conducted by the WholeFoods staff.

WholeFoods Magazine’s print circulation is  audited by BPA Worldwide.

* Reaching in print: 15,045 BPA-qualified subscribers (as of June 2015, BPA Brand Report)

* Reaching digitally: 8,418 average circulation (average January-June 2015, d3data, LLC)

* Reaching via e-newsletters: 8,418 average circulation (average January-June 2015, d3data, LLC)

* Total audience: 31,881

Visitors to WholeFoodsMagazine.com (as of June 2015, BPA Brand Report)

* Average monthly page impressions: 48,652

* Average monthly visitors: 31,947

* Average monthly unique visitors: 23,575

We will gladly send you our current BPA printed statement upon request. Please contact:

WFC, Inc.
51 Cragwood Road, Suite 100,
South Plainfield, NJ 07080
Phone (908) 769 1160 Fax (908) 769 1171

Circulation is open 9-3 Eastern Time